Entrepreneur and Creative Director behind the Exodus Original Couture fashion label, Pranitha Sahibdew, began designing as early as Primary school, and has since flourished in the fashion industry after graduating at LISOF. She has found her own style, her own inspiration, and stayed true to her vision and passion for the Fashion Industry. From designing for Guess at the Cape Town Fashion week to designer work for the Breast Cancer Association featured on Top Billing, and having the prestigious opportunity to showcasing at YDE and opening her first Boutique in Johannesburg.
Pranitha has much to show for her achievements. 


The Exodus Original Label dates back to 1998 specialising in wedding gowns, and evening wear. But NOW, we bring you a modern, chic and sophisticated label on a new level encompassing not only evening wear, but interchangeable items for everyday wear. Each cut and shape is made with intention to highlight the natural shape of the woman wearing the garment. With our customers interest at the forefront of our philosophy we hope to bring you everything you hope to find in each purchase.