“I don’t just design dresses, I design dreams and then I make them come true.” – Pranitha
The Founder & Designer
Entrepreneur and designer behind Exodus Original couture fashion label, Pranitha Sahibdew, began designing and sewing her own clothes in high school and has since flourished in the fashion industry. From designing for Guess at Cape Town Fashion Week to designer work for the Breast Cancer Association featured on Top Billing, Pranitha has much to show for her achievements.
The Exodus Original label dates back to 1998 specialising in weddings, matric dances and evening wear. But NOW, we bring you the modern, chic and sophisticated label on a new level encompassing not only evening wear but interchangeable items for everyday wear. Teaming up with selected YDE enterprises, you can shop our latest collections in-store. With our customers interests at the forefront of our philosophy we hope to bring you everything you hope to find in each purchase!